APPLE INC.
Apple Inc.Think Different is an American multinational technology company headquartered in Cupertino, California, that designs, develops, and sells consumer electronics, computer software, and online services. The company's hardware products include the iPhone smartphone, the iPad tablet computer, the Mac personal computer, the iPod portable media player, the Apple Watch smartwatch, the Apple TV digital media player, and the HomePod smart speaker. Apple's software includes the macOS and iOS operating systems, the iTunes media player, the Safari web browser, and the iLife and iWork creativity and productivity suites, as well as professional applications like Final Cut Pro, Logic Pro, and Xcode. Its online services include the iTunes Store, the iOS App Store and Mac App Store, Apple Music, and iCloud.
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell Wozniak's Apple I personal computer. It was incorporated as Apple Computer, Inc.
7 KEY'S OF APPLE'S MARKETING STRATEGIES.
Apple’s marketing mix creates raving fans who stand in line for hours and hours on end, just to get the first iteration of any new product the minute it’s released throughout social media.
Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. Even high-end journalistic publications like The Atlantic write endlessly about the company, dissecting what it does and how it does it.
Apple goes way beyond the “computer brand” label, they create products for their target market, loyal customers that believe make these products life better, easier, more fun and more cool.
In this blog, I’m going to reveal seven pillars of Apple’s world-famous Marketing mix that you can adapt for your own business.
1. Rethink the Need for Advertising:-
It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. But, Apple knows that’s not always necessary.
In fact, Apple relies most on two completely different strategies: product placement (especially with celebrities and in popular shows) and the buzz created by positive reviews in the media.
2. Avoid Price Wars by Emphasising Your Unique Value Proposition:-
Many entrepreneurs believe – falsely – that they have to compete on price. Nothing could be further from the truth.
In fact, competing on price can actually hurt your business – and Apple knows this and has never wavered on its pricing strategy. Dropping prices and competing on price leads to a “race to the bottom.”
3. Keep Your Marketing and Your Products Simple:-
More isn’t always better. Apple understands that technology , consumers often get overwhelmed. That’s true of other niches and industries, as well. Overwhelm can create a confusion in a marketing mix.
Apple helps reduce that consumer confusion by simplifying their web and sales copy. They completely eschew jargon or industry terms. Instead, they use simple, direct words and they continually stress the benefits that consumers absolutely need and will be thrilled by. This is part of their brilliance in content marketing; high tech without high tech terms.
4. Know Your Audience and Talk to Them in Their Language:-
It’s not that Apple doesn’t mention product specifications and technical details at all. In fact, every product page on the Apple website does mention those things.
But, they put it below-the-fold. Visitors to Apple’s website first have to scroll past beautiful product images and large-font simple copy telling them about the product’s benefits.
5. Design a Better Customer Experience:-
Did you know Apple fans often create videos of themselves unwrapping their new Apple products and upload the video to YouTube?
It’s true. It’s called unboxing. Do a search on YouTube and you’ll find hundreds of Apple unboxings, each from different users across the globe.
Why does that happen? Because Apple has created a customer experience that goes far beyond the actual purchase in a retail store. They no longer even need to be in charge of a huge part of their content marketing since their target market is doing it for them.
6. Aim at Your Prospects’ Emotions:-
Emotional connections are the key to successful marketing strategies.It’s what makes certain stories, videos, and memes go viral. Also, think about what emotional impact your product or service evokes in your customers. Then, look for or create images to use that evoke that same emotion.
7. Build a Community of Users or Customers:-
Over the years, Apple has built one of the most hardcore fan bases for any brand, anywhere in the world.
The fanboys & fangirls who camp out for new product launches may represent a small percentage of Apple consumers overall, but that kind of fanaticism and enthusiasm are rare. Apple has created a brand personality and culture that’s cool, fun, and friendly the opposite of some of its competitors.
"Apple’s marketing strategies include making customers want to belong to that community. Their market share shows just how successful they have been."
"Apple smartly capitalised on the universality of that self-perception, which made its customers believe that the brand understands them and is like them."
"Even small brands can build a community of devoted users and customers. You can start building a community before you even offer the first item for sale."
"The first and most critical step to take in building a strong, vibrant and engaged community of users is to get crystal-clear on your brand values and personality."
CONCLUSION:-
- One of the fastest ways to achieve any goal is to model those who’ve successfully achieved that same goal before.
- You can learn a lot from your competition, too. Competitor analysis can tell you what they’re doing right and what you can learn from and implement in your own marketing.
